Only £1,000 + VAT


Course Details

Title: T4D152 - Dynamics 365 for Marketing
Duration: 2 Days
Price: £1,000 (+VAT)

About this Course:
After completing the course, delegates will be able to describe the primary benefits and scenarios for using Dynamics 365 for Marketing and learn how to use Microsoft Dynamics 365 marketing-automation application that helps turn prospects into business relationships.

Audience Profile:
This course is intended for individuals that plan to implement, use, maintain, or support Dynamics 365 for Marketing in their organization. The training is intended for marketing and sales teams and their managers, administrators and consultants who want to gain knowledge of the application functionality.

*Please note, all course contents subject to change*

Modlue 1: Introduction to Dynamics 365 for Marketing
- What is closed loop marketing?
- Core features

Modlue 2: Create and nurture leads
- Generate more leads across multiple channels
- Nurture sales-ready leads
- Personalized experiences
- Create landing pages
- Create email content
- Create and manage customer journeys
- Create and Apply lead scoring models
- Generate sales ready leads
- Create segments

Modlue 3: Event Management
- Multi-faceted event planning
- OOB webinar and ON24
- Create and Organise Events
- Set agendas
- Event registration and check in
- Speakers
- Venues and Locations
- Hotels and room allocations
- Financial information
- Feedback surveys
- Webinar management

Modlue 4: Align sales and marketing
- Prioritize leads
- Automate hand-off
- Track progress with shared information
- Connected processes

Modlue 5: Marketing Settings
- Litmus integration
- Customer Insights
- Consent management
- First class compliance
- GDPR
- Webinar configuration
- LinkedIn Integration
- Quotas

Modlue 6: Make smarter decisions
- Improve marketing ROI with embedded intelligence and analytics
- Track marketing performance
- Power BI dashboards for Marketing

Modlue 7: Extending Dynamics 365 for Marketing
- Tailor, extend, and connect to other apps and services you already use
- Configurations
- Customisations
- Flows, plugins, entities, scoring, 3rd parties
- Custom tiles
- Handle bar scripting

Before attending this course, students must have:
• General knowledge of Microsoft Windows.
• General knowledge of Microsoft Office.